Through image analysis, Datakalab measures the level of attention and reaction of online panelists who agree to be recorded in a statistical way when they are exposed to content. This methodology is developed in partnership with market research institutes and can be complemented by declarative questions.
Attention: position of the head and the position of eyes facing the content.
Emergence: sum of all emotions (positive + negative).
Adhesion: sum of all positive emotions.
Magic / Pain points: factors influencing the results (character, color, sound...).