Datakalab Content

DATAKALAB CONTENT measures the attention level and the emotional  engagement  for:

  • TV ads and brand contents, Video online, pre-roll/mid-roll....

  • TV shows

  • Movie trailers

  • Movie test projection

Our partners (Mediametrie, Kantar, GFK, Opinion Way...) recruit 300 panelists who agree to be recorded. Our facial coding technology provides second by second indicators for:

  • Attention

  • Emotion

  • Positive/Negative feelings

  • Magic/Pain moments


Our metrics can be completed with declarative questions

Datakalab Platform