Datakalab is the first neuromarketing lab that measures consumers' emotions via neuroscientific tools to fuel brands’ transformation and innovation strategies.
Datakalab uses existing transactional and digital data and adds its Feel Data© to optimize customer knowledge and serve brand innovation strategies.
In the face of digital progress and artificial intelligence, it has become crucial to give data a human face.
Transactional and digital data don’t allow us to fully understand consumers’ behaviors and motivations, needless to say their emotions.
We believe that lasting transformation and innovation strategies are client centric and are built on deep consumer knowledge, on client intelligence.
Datakalab measures consumers' emotions using
neuroscientific tools to deliver Feel Data©.
Datakalab crosses its Feel Data© with existing
transactional and digital data to build predictive models.
Datakalab reads the data with neuroscientists and ethologists to fine-tune customer knowledge and suggest optimization, transformation and innovation strategies.
Datakalab is privacy by design. All data is anonymous and aggregated. Datakalab manages consumers' consent.
measures emotional peaks for ads, social media contents thanks to Facial coding
and Eye tracking.
measures levels of attention and the emotions during the user experience. These feel data are combined with the classical data collected by our IBM Tealeaf partner.
measures emotional peaks on a given
period during an event, a conference or a speech by analyzing data from facial coding.
a camera/webcam that captures the 46
universal actions units on the human face, and our own algorithms that detect the changes in micro expressions, revealing real time
Datakalab is committed to protect your privacy because we know that the trust you place in us is the cornerstone of our growth.
The processing of personal data is henceforth governed by EU on the protection of personal data, or more commonly known as the "GDPR". The GDPR has come into force on May 25th 2018 and considerably strengthen European residents' rights bearing on their personal data.