• Black Facebook Icon
  • Black Twitter Icon
  • Black LinkedIn Icon

© Datakalab 2017-2018

THE MISSIONS

_Hello Bank

Emotional timeline

Thanks to facial coding, we were able to measure attention and emotional engagement during the listening of 2 TV spots. We have correlated the emotional data thus measured to the declarative data collected after listening. This allowed us to measure the emotions felt by the panelists during the various viewing.

_Sixième Son

Emotional timeline

Thanks to facial coding, we were able to measure attention and emotional engagement during the listening of 6 Voice Pantones. We have correlated the emotional data thus measured to the declarative data collected after listening. This allowed us to measure the emotions felt by the panelists during the various listening.

_Dassault Systèmes

Emotional Timeline

Thanks to facial coding, we were able to measure the attention, the emotional engagement and the emotions felt when viewing the different contents. In the end, we determined the brand content with the best emotional emergence and memorization.

_SNCF Gare et connexions

Emotional Mapping

Following up on our 2017 one, we made an emotional map of the SNCF station thanks to the connected bracelet. We measured the quality of the time spent at the station and in the different spaces to define the places that generate the most well being.

_Future Thinking

Emotional timeline

Thanks to Facial Coding, we were able to measure emotional engagement during a video presentation of the Tecentriq drug . We conducted an emotional analysis to understand the type of emotion experienced by physicians and to identify the most engaging moments and verbatims to optimize product presentation.

_Comme J'aime

Emotional Timeline

Thanks to Facial Coding, six advertising spots of the fitness program "Comme J'aime" were measured in order to determine the one with the strongest emotional impact. This emotional part was enriched with a declarative part on the classic post-test items.

_Groupon

Emotional Timeline

As part of their new "G spots" campaign, Groupon wanted to create a barometer of the experiences of French people. We thus measure their experiences, thanks to the connected bracelet, during a spa, a cruise on the Seine and a bistronomic meal.

_Exterion Média

Emotional Timeline

As part of a pre-test of posters for Exterion Media, we measured the emergence and memorization of the future poster campaign for Hugo Boss Parfum.

_Europacity

Emotional Timeline

EuropaCity, a new place of experience in the Paris Region, wanted to test its explanatory video of the project. Thanks to the Facial Coding, we were able to measure the emotional engagement of the various customer segments and determine the scenes that captured their attention.

_Pompidou Centre

Emotional Timeline

As part of the symposium "the Power of Emotions" on friday, the 15th of september 2018, me measured the public's émotions during the conférence animed by the neuroscientist Antonio Damasio and the Brasilian director Gulu Monteiro

1 / 4

Please reload

Need more info ? Contact us !